For Business Enquiry: seema.anaadimedia@gmail.com / +91 98104 01501
The Triple Bottom Line - our way of doing business
We believe that a healthy economy, environment and society are fundamental to long-term business success. This is why we manage our business in accordance with the Triple Bottom Line (TBL) business principle and pursue business solutions that maximise value to our Customers.
In practice, this means that any decision should always seek to combine three considerations: is it financially, socially and environmentally responsible? This way, we continuously optimize our business performance and enhance our contribution to the societies we operate in.
Sustainable development is about preserving the planet while improving the quality of life for its current and future inhabitants. Sustainability is not exclusively or even primarily an environmental issue . . . It is fundamentally about how we choose to live our lives, with an awareness that everything we do has consequences for the 7 billion of us here today, as well as for the billions more who will follow, for centuries to come.
The word "responsibility" indicates the ability or capacity to respond. It is through the persistent effort to strengthen and forge our capacity to respond to the evolving realities of the community that a sense of commitment toward all those with whom we share the planet and toward future generations is developed. At Anaadi, sustainable development has been an integral part of the way we do business. Our way of translating it into practice is the Triple Bottom Line.
In all our work, we strive to be economically viable, socially responsible, and environmentally sound.
Balancing the Triple Bottom Line is about considering each of these elements when making business decisions. In this way, we not only manage a sound business, but we also demonstrate our commitment to driving sustainable development – both locally and globally.
The economic component of the Triple Bottom Line is often assumed to mean the company’s financial performance. But it is more than that. Finance concerns the market valuation of transactions that pass through the company's books. Economics, on the other hand, is the means by which society uses human and natural resources in the pursuit of human welfare.
At Anaadi, remaining economically viable means managing the business in a way that secures corporate profitability and growth, and seeks to leave a positive economic footprint in the community. This includes rewarding employees, making profit for shareholders, and investing in growing the business.
Social responsibility is about caring for people. This applies to the people who rely on the company’s products and to employees. It also considers the impact of the business on the global society and the local community.
At Anaadi, social responsibility is more than a virtue – it is a business imperative. It is an investment in our future.
Environmental responsibility addresses the company’s impact on the external environment as well as the bioethical implications of our activities.
At Anaadi, the pursuit of sustainable development considers the perspectives of communities, governments, industry and society within the framework of an international agenda. We believe that this broad vision is essential for tackling global environmental issues, such as climate change.
Create a World which respects the People and the Planet
To enable Business to harness Communication with World View of People, Planet and Profit.
Seema Mukherjee
Founder and CEO OF Anaadi Media
A Communication Specialist who has Headed Communication function for leading International and Indian corporate across Industry in Strategic Corporate and Media Communications with over two decade of quantifiable achievements and Record of outstanding success. Blends motivation, leadership, creative and analytical abilities to develop and implement for bottom line results and Posses varied experience in External and Internal Communication, Budget Planning & Monitoring, Development and implementation of Global Corporate Communication Strategy , branding and identity, advertising, New media specialitization,Media Management, Effective implementation of CRM & CSR program , Effective Media and Industrial networking, track record of success in problem solving and team management. Proven experience in managing expectations. Years of progressively responsible experience has enabled her to hone this function into a force multiplier to deliver effective, actionable and culturally appropriate global communication solutions
Mr. Navin Bhatia
Principal Adviser
A qualified Marine Engineer and Masters in Business Administration, Navin is the Managing Director of Navkar Skills. He is recognized as a thought leader in the Indian Skills Sector and is a regular speaker at various forums such as CII, FICCI, World Bank, NHRD, TiE etc. He has been associated with the Indian skills story since inception and is part of the CII skill forum and World Bank skill club. He has been instrumental in shaping the Government Skill development space for implementation by private sector and has contributed in creation of National Skill Development Policy 2009, IRDA Learning framework for insurance in 1999-2000 and Training Policy, Govt of India 1998-99. In recognition to his contribution in creating India as a global benchmark for the Skills domain, a section is dedicated to him where his thoughts have been shared in the book “Internationalist- Masters of the Global Game” by Cathy Scherer.
He has worked in the corporate sector, post his maritime, for over 18 years forming 4 specialized Corporate training and Skill Development companies with global scale and standards – NIS Sparta, Reliance – NIS Academy, Bharti Airtel Services Ltd, Bharti Learning Ltd., each a benchmark in training, skill development, manpower management services. He has worked tirelessly to create an army of skilled trainers for the Indian sub-continent and Africa, contributing to business and individual development across industries. He was Director on the Board of Workskills India Ltd (WSI), the first PPP (Public Private Partnership) company in the Skills space which is a JV between Bharti Enterprise & National Skills Development Corporation (under the aegis of Govt of India). He is a believer in partnerships for inclusive growth and success through people empowerment. Navkar is the genesis of his dream to contribute to Nation Building and fight the new age terrorism caused due to unemployment.
Mr. V. K. KALRA
Media Adviser
He is a Media veteran over 25 years of experience in all facets of corporate communication mostly with the public sector power infrastructure Navaratna Bharat Heavy Electricals Limited, (BHEL. In-depth knowledge and hands-on experience in corporate communication, strategic media management, crisis management, sponsored media campaigns, outdoor publicity, advertising, event management, corporate films, industrial/event still/video photography, internal communication, business communication, publications, liaising with stakeholders, Ministries, employee welfare/ motivation activities and public affairs.
Mr. Kalra has made significant contribution in building cordial relationships with leading personalities of the national and international media spanning print, audio and television. Also built cordial relations with various trade bodies and chambers of commerce in pursuit of promoting the company’s image. He has travelled to many countries like Dubai, Sharjah, Malaysia, Singapore & Yemen, Syria for his various assignments
He is been Working as Coordinator for an International Conference “ 42nd IFTDO World Conference & Exhibition”. The Theme of the Conference is Capability Building for Cutting Edge Organization in New Business Order.
He is been Visiting Faculty with Bhartiya Vidya Bhawan, New Delhi where imparting knowledge to students doing PG Diploma in Mass Communication and Public Relations. Also taking classes of Business Communication for PG students in Management at a prestigious Government Institute in Noida.
Mr. Kalra has been teaching Advertising, Media & writing skills to PG students of YMCA Institute of Mass Communication.